Pandora Looks For Reversal Of Fortunes With New CMO.

12/12/17 9:22 am

Pandora has hired Aimée Lapic as chief marketing officer, whose role aims to “lead innovative, data-driven marketing programs that accelerate listener growth and elevate the iconic Pandora brand,” the company says. Lapic comes to Pandora following a 13-year run at…

Black Women Spend An Hour More With Radio Than Other Women.

12/12/17 1:45 am

Black women listen to radio at higher rates than other women and are far more likely to agree that advertising on radio provides them with useful info about new products and services. These are among the top takeaways for radio…

FCC, FTC Form Partnership To Police Open Internet.

12/12/17 1:40 am

The FCC and the Federal Trade Commission have issued a memorandum of understanding (MOU) detailing how they’ll split up enforcement of the promises and disclosures internet service providers (ISPS) make about their network management practices after the FCC rolls back…

Norm Pattiz Asked To Resign Univ. Of California Position.

12/12/17 1:35 am

PodcastOne founder and executive chairman, Norm Pattiz, is being urged to resign from his post as University of California Regent after claims of sexual harassment followed a separate lawsuit that alleged Pattiz brandished a handgun in the workplace. The alleged…

Amazon’s Strongest Showing Ever As A Radio Advertiser.

12/12/17 1:30 am

Amazon.com makes its strongest showing ever as a national advertiser over the radio airwaves, scoring the runner-up position for the week of Dec. 4-10, 2017. Its placement of 38,924 spots is second only to iHeartRadio—No. 1 again for the week—with…

NAB Engineering Handbook: Antenna System Moment Method Modeling

Posted on 11-13-17 by Suzan

Cris Alexander, Radio Magazine

Cris Alexander is a well-known name in our field and composed Chapter 7.13 “Antenna System Moment Method Modeling.”

Radio Magazine: The 11th edition is a compendium of knowledge about radio and TV broadcasting gained over the last 100 years. It`s overwhelming really. Who should be reading your chapter on the method of moments?

Cris Alexander: Engineers who are responsible for the care and feeding of AM directional antennas would benefit most from the chapter on moment method modeling of AM antennas, particularly those who have for years been running full and partial proofs and chasing drifting monitor point values. Any engineer who has been frustrated at constantly having to deal with reradiators such as wireless towers and power line supports would benefit from this as well.

FCC Eases Translator Siting Limit for AMs

Posted on 02-23-17 by Suzan

The 2,000 or so U.S. AM radio stations that rebroadcast on FM translators now have more flexibility in locating those FM signals.

The Federal Communications Commission today expanded the site limitations where translators can rebroadcast AM stations. This change was expected, having been discussed in the ongoing AM "revitalization" initiative, of which new Chairman Ajit Pai has been a vocal advocate.

The National Association of Broadcasters welcomed the rule change. Pai thanked the Media Bureau`s Audio Division, naming Jim Bradshaw, Peter Doyle, Tom Nessinger, and Lisa Scanlan for their work.

Dashboard “Mayhem” and Radio

Posted on 02-21-17 by Suzan

Jacob Media Strategies

The last decade has been an important one for the auto industry. And we’re not just talking about the recession that nearly put General Motors and Chrysler out of business.

Consider that just ten years ago, it would have been illogical to see automakers at an event like CES. After all, what did cars have to do with the consumer electronics industry, the realm of brands like Microsoft, Intel, and Samsung?

But as technology began to transform the dashboard, the landscape of media and entertainment in cars changed with it. Ford’s SYNC platform was the early pioneer in the space, preceded by GM’s On-Star, which back in the day was an emergency services tool. You contacted On-Star when you were locked out of your car. You punched up SYNC when you paired your phone or started using embedded apps on your touchscreen.