The Road to ATSC 3.0
Scott Giles with Heartland Video Service and Joel Wilhite with Harmonic.
Broadcasting has come a long way since the days of dials and plugs. And broadcasting continues to evolve – with engineering leading that change.
From virtual and augmented reality to artificial intelligence to voice-controlled devices consumers have a new and engaging way to get the most out of their news and entertainment. These technologies provide broadcasters with a wide range of opportunities – and broadcast engineers the challenge to implement them in meaningful ways.
“The behind-the-scenes technology powered by AI will reimagine how we produce, distribute, and monetize content for our audiences. Almost paradoxically, AI will ultimately have a more direct influence on the viewer experience than interactive and shiny consumer tech like VR.” (The Broadcast Bridge)
Emergency Alert System
Working with federal, state and local government agencies, broadcasters keep their communities informed and safe through EAS.
New Mexico is rarely subject to statewide disasters, but broadcasters are constantly warning their listeners and viewers of hazardous weather such as dust storms, hail storms, and snow storms as well as the dangers of wildfires, flash floods and tornados.